Jan 20 2017

Many Booths and Tables for Affiliate Summit East 2017 Sold Already

We opened registration for Affiliate Summit East 2017 Meet Market tables and booths a few weeks ago, and about half of the tables and booths are already booked.

The conference is taking place July 30 – August 1, 2017 at the New York Marriott Marquis in New York, NY.

Details and pricing are available at the Affiliate Summit East 2017 exhibitors page.

Prices go up after February 17, 2017.

Meet Market tables start at $ 2,995, and booths start at $ 5,745.

Exhibit hall booths and Meet Market tables sold out quick for Affiliate Summit East 2016, so secure your spot while you can.

We offer real-time booth and table selections. Simply choose from an available location when registering and it’s all yours.

The post, Many Booths and Tables for Affiliate Summit East 2017 Sold Already by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 20 2017

Trisha Fawver on #PugLife, Selling on Etsy, and the Care Bear Stare

Trisha Fawver, CEO of Blinkstar Media, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Trisha, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Trisha Fawver on #PugLife, Selling on Etsy, and the Care Bear Stare.Click To Tweet

We discussed…

  • The Care Bear Stare
  • Her books on trains and cemeteries
  • Teen Wolf
  • Being endorsed for Windows Vista on LinkedIn
  • Her Pug, Pixel
  • Selling on Etsy

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Trisha Fawver on #PugLife, Selling on Etsy, and the Care Bear Stare by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 19 2017

Recap of Affiliate Summit West 2017

Affiliate Summit West 2017, which took place January 15-17, 2017 at Paris Las Vegas Hotel, has come and gone.

It was a fantastic bunch of days of networking, learning, and friends with the awesome backdrop of Las Vegas.

I was chronicling the before, during, and after of Affiliate Summit on Instagram, and here’s how my iPhone said it all went down.

Speaker get together at TopGolf #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Get your picture in front of the giant #asw17 – we have a photographer out there

A photo posted by Shawn Collins (@affiliatetip) on

Ribbon bar at Affiliate Summit check-in #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

This is where the magic happens #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

ShareASale party #asw17

A video posted by Affiliate Summit (@affiliatesummit) on

Networking breakfast on day 2 of Affiliate Summit #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Marty Weintraub keynote at Affiliate Summit #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Affiliate Window at Demo Day at Affiliate Summit #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Steady crowds in the Affiliate Summit exhibit hall all day #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Brian Massey keynote at Affiliate Summit #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

DJ Marshmello photo bombs an Affiliate Summit interview #asw17 @marshmellomusic

A photo posted by Affiliate Summit (@affiliatesummit) on

Just hanging out with Snoop #asw17

A photo posted by Shawn Collins (@affiliatetip) on

Q&A on Facebook ads with Facebook – great chance to get your questions answered #asw17

A photo posted by Shawn Collins (@affiliatetip) on

Pinnacle Awards and Sean Dolan keynote this morning #asw17

A photo posted by Shawn Collins (@affiliatetip) on

Sean Dolan delivering the closing keynote at Affiliate Summit #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

RevShare Roundup is going on now #asw17

A photo posted by Shawn Collins (@affiliatetip) on

Sessions live streaming on the Affiliate Summit Jumbotron #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Ask the Experts Roundtables #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Affiliate Summit exhibit hall pub crawl #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Hanging out with Ric Flair #asw17

A photo posted by Shawn Collins (@affiliatetip) on

Breaking down the exhibit hall – that's a wrap for Affiliate Summit West 2017. #asw17

A photo posted by Affiliate Summit (@affiliatesummit) on

Thank you so much to all of the people who helped make this happen – the attendees, sponsors, speakers, and Affiliate Summit team, the folks behind the parties: ShareASale and Affiliate Ball

So many thousands of good people came together in Las Vegas, and may all sorts of great business and personal relationships blossom out of the days we spent here!

Register now for Affiliate Summit East 2017 in New York City on July 30 – August 1, 2017.

The post, Recap of Affiliate Summit West 2017 by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 13 2017

Four Ways Female Small Business Owners Can Jump Financing Hurdles

Female entrepreneurship is flourishing. In 2016, there were an estimated 11.3 million women-owned businesses in the United States, generating $ 1.6 trillion annually. Between 2007 and 2016, women-owned businesses grew at a rate of 45 percent, five times faster than average.

Four Ways Female Small Business Owners Can Jump Financing Hurdles

But finding financing remains more challenging for female entrepreneurs than their male counterparts. Only 29 percent of female small business owners who seek business loans succeed, compared to 37 percent of all small business owners, a survey by Pepperdine and Dun & Bradstreet found. If you’re struggling to find financing, here are four strategies to help get your business on the right track.

Minimize Your Expenses

Before seeking financing, reviewing your business plan to trim your expense estimates can help lower the amount of financing you need. For most companies, payroll is a leading cost. Successful companies typically spend between 20 to 30 percent of their total revenue on payroll, says business administration expert Amber Keefer. You can keep payroll costs down by using strategies such as employing part-time workers, hiring remote workers and outsourcing.

Another effective cost-cutting strategy is automation. Automation can save you money by reducing the amount of labor and time needed to perform repetitive tasks. For instance, you can reduce the amount of time spent on payroll by using a cloud-based payroll app that syncs with your accounting software to automatically calculate payroll tax deductions. Review your business functions to see if there’s anywhere you can apply outsourcing or automation.

Maximize Your Income

You should also look for ways to increase your income projections before seeking financing. Marketing expert Jay Abraham says there are three basic ways to increase revenue for any business.

One is increasing the number of clients you serve. This does not necessarily mean spending more on advertising, but it means you should review your marketing strategy to identify more cost-efficient ways to gain clients. For instance, reactivating past clients by marketing to your mailing list can be a rapid way to increase your client base. Changing your unique selling proposition, joint venturing and content marketing are some other high-leverage marketing strategies.

Another way to increase revenue is increasing your average income per transaction. Review your line of products and services to see whether any items lend themselves to premium pricing or bundling through up-sells and cross-sells.

A third way to increase revenue is turning your clients into repeat buyers. Look for opportunities to sell other products and services to clients who have made an initial purchase.

Consider All Your Financing Options

After you’ve reviewed your business plan to reduce your expenses and increase your revenue, you’ll be in a better position to explore financing options. Traditional options such as loans, grants and venture capital should be considered; the Small Business Association’s website includes resources to help you explore these avenues. But these means of financing can be hard for start-ups to secure, especially considering only 3 percent of women-owned businesses attract venture capital. Therefore, it’s smart to include other options in your financing strategy.

Business credit cards, personal credit cards, personal loans and personal savings are the most common sources of financing for women-owned businesses, Pepperdine and Dun & Bradstreet found. Borrowing from family and friends, peer-to-peer lending, joining a business incubator and crowdfunding are other options; SCORE provides resources to help you explore some of these alternative financing options.

Build Your Credit Score

If you’re considering using a credit card or a business loan to finance your business, one thing you’ll need is a good credit score. You generally need a score of at least 640 to secure a loan from a large bank, and you’ll have a much better chance if your score is 700 or higher.

To improve your score, make sure you pay all your bills on time; keep your credit balances at no more than 10 to 20 percent of your limit; and establish a credit history by taking out a small installment loan and repaying it on time each month over the course of a year. You can further protect your score by using an identity protection service such as LifeLock to make sure identity thieves don’t damage your credit.


Affiliate Marketing – Affiliate Marketing with Missy Ward

Jan 13 2017

Jeannine Crooks on Denver Sports, Prague, and the USPS

Jeannine Crooks, Client Services Manager of Affiliate Window US, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Jeannine, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Jeannine Crooks on Denver Sports, Prague, and the USPS.Click To Tweet

We discussed…

  • Her first Tweet on the Thirty Day Challenge
  • Why Prague is her favorite travel destination
  • Her Pinterest board on cleaning the house
  • Watching baseball at Coors Field
  • Giving the local post office a poor rating

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Jeannine Crooks on Denver Sports, Prague, and the USPS by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 11 2017

Network Before Affiliate Summit West 2017

Hopefully, you’ve already been scheduling meetings for Affiliate Summit West 2017. If not, get moving on that now.

Networking before Affiliate Summit

The Affiliate Summit West 2017 networking site, powered by Pathable, will help you network with other attendees.

This tool will enable you to view the profiles and interests of the other attendees; discover which of your contacts from Facebook, Twitter, and LinkedIn are also attending; and schedule meetings.

Note: Sending unsolicited, standardized, non-targeted messages in mass through this networking platform is considered spam. Not only is it annoying to the recipient, but it also looks bad for your business.

Affiliate Summit has a zero tolerance for spam activity. Be advised that we reserve the right to cancel the account belonging to any person who violates this policy, without notice.

You should have received an email after registering to access the Affiliate Summit West 2017 community. If you have not received an email, please contact us.

See the Affiliate Summit West 2017 networking resources page for more ways to connect with fellow attendees.

The post, Network Before Affiliate Summit West 2017 by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 10 2017

Is Your Business Planted or Buried?

I was chatting with some people at a recent conference about the origins of Affiliate Summit, and they were surprised to hear that we started with nothing, but some passion and ideas.

Our initial investment was literally the domain registration. The rest was a matter of using our hosting and email accounts, calling in favors, and making things up as we went along. The whole thing came together as a solution to a problem. The industry didn’t have a professional event.

Also, Missy and I were sort of bored with the “right” way to do corporate events. We had our own ideas on how to start up a business that was all about the attendees/customers. We don’t get lost in the problems, but rather focused on solutions.

Affiliate Summit was planted on May 19, 2003 when we bought the .com. That began a long season of cultivating the business for our first harvest, which was the inaugural Affiliate Summit in NYC on November 3, 2003. We didn’t make any money with that one, but we didn’t lose any, either. We did, however, grow our experience and list, as well as connections.

More than a year after we started, the second Affiliate Summit took place, and another year passed before the third one. By this time, we were finally making more than minimum wage, but still working full-time at other jobs.

There were options to grow faster. We had offers from people to invest in Affiliate Summit over the years, and we could have leveraged credit cards to speed things up. Instead, we opted for organic growth.

We started small by throwing some seeds in the dirt. How about you? Are you willing to dig deep to plant your business… to be patient through the darkness and uncertainty? Sometimes there will be conditions beyond your control and unpleasant circumstances, but you can’t stop if you are dedicated to your harvest.

There are no shortcuts when you plant your business. A lot of people like to believe they can reach that end result without the various mundane processes. Those businesses are buried from the start, whether it be by debt, grandiose plans, or other factors.

It all comes down to your perspective and how you design your business. Are you planning for the future and taking the time to develop things slow and steady, or are you trying to do too much too soon?

You know that sinking feeling when money is going out faster than success is coming in? When that happens to you, it’s by design. You have buried yourself, and only you can push away some of the things that are getting in the way of your success.

Figure out what you need for your business to move forward and not want you want. Cut your spending, become more efficient, and outsource things you are lousy at doing if you have the funds to do so.

You reap what you sow, so don’t obstruct your own growth.

The post, Is Your Business Planted or Buried? by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 05 2017

Jamie Birch on Inbox Zero, Ghostbusters, and How He Started on Twitter

Jamie Birch, CEO of JEBCommerce, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Jamie, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Jamie Birch on Inbox Zero, Ghostbusters, and How He Started on Twitter.Click To Tweet

We discussed…

  • His first Tweet and why he wrote it
  • Getting into triathlons (some gremlins killed part of the answer)
  • His favorite quote
  • How he achieves inbox zero
  • Helping adults with developmental disabilities
  • The old and new Ghostbusters

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Jamie Birch on Inbox Zero, Ghostbusters, and How He Started on Twitter by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 05 2017

Affiliate Summit West 2017 Donates $14,601 to Fight Breast Cancer

The Race to Affiliate Summit West 2017 has ended. This was an exercise challenge where Affiliate Summit committed to donating $ 1 for each mile to benefit the Avon Breast Cancer Crusade.

Participants cycled, ran, swam, walked, and did other workouts to add up miles for the charity competition.

There were 67 folks involved in the challenge, and overall, there were 14,601 miles tallied by the participants, so the total donation was $ 14,601.

Additionally, everybody who tallied 50 miles or more in the challenge received a pass to Affiliate Summit East 2017 (July 30-August 1, 2017 in NYC), and 34 participants had 50 miles or more.

Thank you so much to everybody who participated and helped to make this charity donation from Affiliate Summit.

The participant with the most total miles at the end of the challenge was Justin Ball with 3,014 miles.

If you would like to participate in the next Affiliate Summit exercise challenge, be sure to keep an eye on the Affiliate Summit blog for an announcement later this month.

The post, Affiliate Summit West 2017 Donates $ 14,601 to Fight Breast Cancer by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Jan 02 2017

Dress for the Job You Want

My first job out of college required me to wear dress pants, a button-down shirt, and a tie to work each day. I was working at the front desk of a Comfort Suites for $ 5.50 an hour.

The next job had a more standardized uniform of khaki pants and a blue button-down shirt. I was on the way up the corporate ladder as I landed an Assistant Manager gig at Blockbuster Video at $ 7.00 an hour.

Subsequent positions had similar dress codes and increasing compensation, but these weren’t jobs I wanted.

The work uniforms became sort of symbolic to me. I could work hard and share lots of ideas, but at the end of the day I was constrained by a certain paradigm of what I could and should do.

In the mid-90’s, I worked with a variety of computer magazines at Miller Freeman and ZiffDavis on the business side.

These were sort of old school environments, and I was expected to wear a suit.

I still cringe at the memories of walking across town in New York City on humid August days in my 2 for $ 79 suits, and how I’d be as sweaty as a college basketball coach by the time I reached my office.

In 1997, I left the magazine world for my first dot com startup job at a place called Medsite.com. This was also my first affiliate manager position. It was one of those open lofts where employees were encouraged to be creative in their marketing efforts.

That was good, because I had never had a marketing job, or even a class, before then. The dress code was more relaxed than I was used to at previous jobs. We could wear jeans every day. Every day!

That might not seem exciting to many affiliate marketers, but it was a fashion revolution for me. Gone were the cheap suits in favor of a closet of jeans and collared shirts.

This sort of dress code continued with my next affiliate marketing jobs at Refer-it.com and ClubMom.com. But even that started feeling restrictive.

I used to get a weird thrill on work days when I would be heading to a Yankees game at the end of the day. After work, I’d switch from my jeans and collared shirt to shorts and a Yankees jersey. It felt forbidden and magical to walk among the corporate cubicles and show a little leg.

I finally went out on my own in 2004, and dressed comfortably, I never looked back.

My wife, Vicky, asked me recently why I wear shorts and a t-shirt to work every day. The answer was simple… because I can.

You know the old saying about dressing for the job you want? I guess I want to always have this job.

The post, Dress for the Job You Want by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog