Feb 23 2017

James Thompson on Keto Pizza, @HillFarmstead, and Abandoning Google+

James Thompson, Co-Founder of Daft Labs, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real JT, so I asked him a variety of questions I figured he had not been asked in previous interviews.

We discussed…

  • His Keto pizza
  • Living in Alaska and other places
  • An endorsement for Jenkins on LinkedIn
  • Losing interest in Google+
  • Learning how to drink bourbon
  • Hill Farmstead through a beer bong

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, James Thompson on Keto Pizza, @HillFarmstead, and Abandoning Google+ by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 23 2017

How to Turn Your Social Media Followers Into Customers

How to Turn Your Social Media Followers Into CustomersNearly every marketer uses social media in some form for their business, but the real power in social media lies in getting fans and followers to make purchases. 90 percent of marketers consider social media very important for their business, but the same percentage want answers regarding the best ways to engage their audiences.

Since social strategy and community management is a significant investment, setting conversion goals and regularly measuring and refining them is key to a worthwhile return. Whether you’re a B2B company focused on LinkedIn or a multimillion-dollar corporation with a presence on all the major social channels, here are key techniques to turn your social followers into buyers.

Optimize Your Pages

Every single social media channel you have a presence on should be optimized to the extent that your main website is. This means you should have full contact information for your business, a keyword-focused description of your brand and complete profiles. Think of each social media page as a new microsite for your business. You want it to properly reflect your service or products and give visitors an easy way to get in touch with you.

For example, on direct selling company Amway’s LinkedIn page, the brand’s “About Us” section presents a clear picture of the company, as well as includes a website where followers can learn more. It also includes regular updates from the company to keep LinkedIn users engaged with the brand, including news about the company and new hire announcements. By sharing a behind-the-scenes look at the company, Amway helps to build a relationship with followers and gain trust that can lead to sales.

Mix in Promotions and Customer Service

Offering social media followers exclusive access to limited-time promotions and products motivates them to keep up with your page to see new deals and get their hands on new developments. All your social media content should focus on helping, not simply selling, so it’s best to focus content on how useful it is to your customers and not over-promote your brand, which can come across as spammy. An occasional coupon code or early bird deal, though, can be seen as a treat that users may want to take advantage of.

Fashion brand Express uses their Facebook page to share style tips they’ve curated on their blog with their 4.5 million followers, as well as fashion-related stories tied into special events like awards shows and random fun lifestyle content, like beautiful food photography. They also share discount codes for special offers and post fashion photography. Besides sharing a blend of useful fashion-focused content with clothing deals, Express also uses their Facebook page to respond to customer service queries. As loyal customers bring in more revenue at a much lower cost than acquiring new customers, using social channels to provide excellent and prompt customer service can increase loyalty and referrals.

Strategize, Measure, Optimize

Like any marketing strategy, performance-based optimization is crucial to maximizing results. Using an analytics tool tied to your website, such as Google Analytics,  allow you to create social media campaigns that you can track to see the journey social media users are taking on your website. You may learn that the blog you’re promoting on Twitter is getting a significant amount of clicks, but customers move on once they’ve finished reading. In this scenario, it’s not your social channel that needs tweaking — maybe your landing page needs a better lead capture tool, or maybe the blog is lacking a clear call to action to learn more information or make a purchase.

Social media management dashboard Hootsuite points out other social metrics to consider tracking with your analytics tool, besides referrals to your website, including reach, leads, and sign-ups.

It’s vital to delve into the analytics of each channel to see what type of content is most popular, who your major influencers are and when the best days and times to post are so you can refine how you present content on your page and better serve your followers. Analyzing the paths customers are taking when they consume your content gives more insight into how you can optimize the user experience on your website and throughout the buying journey.


Affiliate Marketing – Affiliate Marketing with Missy Ward

Feb 21 2017

This is How I Podcast

I have been podcasting on and off for a decade, and I’ve used many different tools over time. This is what I am using now.

Podcasting

My podcasting process is bare bones – I record in one take and do minimal editing for my current podcast, This is Affiliate Marketing.

The format is a six question interview that runs 10-15 minutes, where I dig into social media accounts for my upcoming guests. I compile those questions and related links in Google Docs.

When it comes time to call, I use Skype (free) and the Amolto Call Recorder for Skype (free).

For my microphone, I have a Logitech Stereo Headset H110, which was about $ 15. The audio isn’t perfect, but it’s good enough for a podcast.

After I record the podcast, I use Audacity (free), which is easy to figure out, and if you hit any trouble areas, you can typically find solutions on YouTube.

I wanted to have an introduction and closing when I was getting started, so I went to Fiverr and found a gig to create those for me. I also used Fiverr for some promotional graphics for the podcast.

The company I use for podcast hosting is Libsyn. While you can use any hosting company for a podcast, I like Libsyn, because they make it easy to upload and manage podcasts, as well as to syndicate to iTunes and other places where people listen to podcasts.

Libsyn also enables you to schedule podcasts to go live in the future, they provide embed code, option to monetize, custom url, and stats.

That’s all it takes to get started. Let me know if you have any questions.

The post, This is How I Podcast by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 21 2017

JustSoPosh.com Takes It Personally

I remember receiving my first personalized gift when I was a young girl. It was a sterling silver locket with my name on it. There was something so uniquely special about it. Not only was it a gift that was given at a milestone birthday, but it was more than that. There was no way that my sister could snag it and pretend it was hers. That locket was all mine.

Over the years, I’ve received several personalized gifts – from a NY Jets flag with my last name on it to celebrate moving into my first home to a gorgeous baby blank that was given to me when my first son was born, with his name and weight embroidered onto it.

Each time I receive something that has been personalized it just made the experience… more personal.

So when I had the opportunity to become a silent partner in JustSoPosh.com, I knew I couldn’t pass up the chance to participate.

JustSoPosh, an online boutique not only specializes in items that are personalized, but they also do it in a very personal manner by delivering attentive customer service through personal interactions.

JustSoPosh | Save 10% on Personalized Gifts for Loved Ones

So whether you’re looking for personalized baby and children’s clothing, toys, school supplies, mommy/daddy gifts, home decor, or holiday-themed gifts, JustSoPosh will likely have something to fit the bill.

And here’s a little incentive to check us out. Now through July 30th, you’ll save 10% off your entire order at JustSoPosh.com by using my “Friends & Family” discount. Simply enter “MISSY” in the coupon code box during checkout.

If you order something, let me know how you like it!


Affiliate Marketing – Affiliate Marketing with Missy Ward

Feb 18 2017

JB Glossinger to Keynote Affiliate Summit East 2017

JB Glossinger, Founder of MorningCoach.com, will be a keynote speaker at Affiliate Summit East 2017 on Tuesday, August 1, 2017 at the New York Marriott Marquis.

JB Glossinger

JB Glossinger, MBA, Ph.D., is a self-described “archaeologist of life,” who has studied human potential, performance, and happiness for over 30 years. He is widely beloved as the Morning Coach, with a daily podcast that has been downloaded 22 million times over the past ten years. He has published 4 books including the best selling: The Sacred 6: The Simple Step-by-Step Process for Focusing Your Attention & Recovering Your Dreams.

A sought-after motivational speaker and coach with an international following, JB is also a radio show host The Lifestyle Entrepreneur: Unconventional Thoughts on Business and Success on Hay House radio, and a syndicated columnist for The Business Journals, a 43-paper network. He holds advanced degrees in business and metaphysics but credits his street education—from black eyes to near bankruptcy—with providing the life-changing lessons that inspired the keys to personal transformation he shares with audiences, coaching clients, and readers worldwide.

The post, JB Glossinger to Keynote Affiliate Summit East 2017 by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 17 2017

Michelle Held on @Toastmasters, Pictures on Instragram, and @BuffaloSabres

Michelle Held, Owner of MetroNY, LLC, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Michelle Held

I wanted to learn more about the real Michelle, so I asked her a variety of questions I figured she had not been asked in previous interviews.

We discussed…

  • Her favorite things to photograph on Instagram
  • Being on the Board of Directors of Kind Quilts Inc
  • Her vacation board on Pinterest
  • Being in Toastmasters
  • Rooting for Buffalo teams
  • Her first Tweet

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Michelle Held on @Toastmasters, Pictures on Instragram, and @BuffaloSabres by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 15 2017

Last Call for Article Ideas for the April 2017 Issue of FeedFront Magazine

Time is running out to propose an article idea for issue 38 of FeedFront Magazine, which is coming out in April 2017.

This issue will be mailed in early April to tens of thousands of snail mail subscribers.

Got an idea for an article?

The deadline for article proposals is February 17, 2017.

The content in FeedFront is first person and articles are a maximum of 500 words – quick reads from the people who are doing things related to digital marketing or the life of an entrepreneur.

All you need to do by the February 17, 2017 deadline is to submit a one sentence summary.

If you haven’t read FeedFront magazine, take a look at issue 37 to get a feel for past content that was published.

The post, Last Call for Article Ideas for the April 2017 Issue of FeedFront Magazine by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 10 2017

Beth Kirsch on Road Trips, Being Endorsed for Awesomeness, and the Grateful Dead

Beth Kirsch, Vice President, Marketing at Freedom Financial Network, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Beth, so I asked her a variety of questions I figured she had not been asked in previous interviews.

We discussed…

  • Beth being endorsed on LinkedIn for Awesomeness and General Awesomeness
  • Long road trips with audio books
  • Following the Grateful Dead
  • Her first Tweet

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Beth Kirsch on Road Trips, Being Endorsed for Awesomeness, and the Grateful Dead by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 07 2017

The Affiliate Marketing Cowboy

The affiliate marketer is a unique animal. It takes all kinds and there are many paths of an affiliate.

Street Meat in NYC - Joe Sousa, Wade Tonkin, and Shawn Collins

We’ve got those focused on blogs, mobile, PPC, content sites, video, SEO, coupons, email, and any number of other methods to do it.

Some wear a white hat. Others wear a black hat. We’re all working the frontier together and apart for some sort of common goal… starting up and building something of our own to pay the bills and enable us to live this life.

I think country music artist Tim McGraw captures us all pretty well in his song, “The Cowboy in Me”.

I don’t know why I act the way I do;
Like I ain’t got a single thing to lose;
Sometimes I’m my own worst enemy;
I guess that’s just the cowboy in me

Let’s admit it, we’re not rocket scientists. More like mad scientists. We know what we should do, but we don’t always do it.

Like many of you, I’ve got a past littered with PPC campaigns that blew out credit cards, because I wasn’t paying close attention; or years of valuable content lost, due to a failure to back things up.

Affiliate projects started and abandoned; blog posts, Tweets and forum posts made without thinking — those will be around long into the future; great ideas left on the drawing board.

I got a life that most would love to have;
But sometimes I still wake up fightin’ mad

Working from home, flexible hours, freedom. It’s a great arrangement if you can make it work.

Though it’s not easy and nothing is a given. Of course, you know that already. Maybe that’s why we get a little tense some days.

The urge to run, the restlessness;
The heart of stone I sometimes get;
The things I’ve done for foolish pride;
The me that’s never satisfied

We’re a competitive bunch. If there is an average EPC for an offer, we want to do plenty better. If our competitors are making X with a network, we want to hit 2X.

Trying to be top dog for the sake of it isn’t prudent business, though. No matter, we’re driven by our super-ego.

At the end of the day, we are our business, so we’re bound to be unsatisfied by anything less than self-actualization.

You’d never know I just took one intro psychology class back in college. Actually, it’s pretty clear, isn’t it?

We ride and never worry about the fall;
I guess that’s just the cowboy in us all

We didn’t get into this business to be safe. It’s a constant gamble with so many variables, but that’s part of the beauty.

We’re constantly trying to tame the wild horses of affiliate marketing. Yeehaw!

The post, The Affiliate Marketing Cowboy by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Feb 03 2017

Greg Hoffman on the @Cubs Winning the World Series, Sea Monkeys, and Fancy Pencils

Greg Hoffman, President and CEO of Apogee, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Greg, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Greg Hoffman on the @Cubs Winning the World Series, Sea Monkeys, and Fancy Pencils.Click To Tweet

We discussed…

  • Watching Game 7 of the 2016 World Series
  • Giving a bad rating to a comic book store
  • A cam showing Sea Monkeys
  • 3D Movies in the 1980’s
  • Working at newspapers
  • Being endorsed on LinkedIn for Using Pencils and Listening to Vinyl
  • Why he is known as the Gorilla

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Greg Hoffman on the @Cubs Winning the World Series, Sea Monkeys, and Fancy Pencils by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog