Aug 29 2016

Mind the Gap: 7 Essential LinkedIn Do’s and Don’ts

Know the differences between advertising and marketing. Don’t be ‘that company’.Click To Tweet

 

LinkedIn has nearly half a billion users, with two new members joining every second, according to Jeff Weiner, CEO of LinkedIn.

Because of its unique user demographic, smart companies and businesses are seeing the increased potential of using LinkedIn as a marketing tool. But like any social network, there are rules to be followed and others to be ignored as you navigate the space.

Mind the Gap 7 Essential LinkedIn Do's and Don'ts

Remember the Platform

First and foremost, LinkedIn is a business-oriented network. Professionalism and commerce are two of the social platform’s fundamental philosophies, so anything your business posts needs to fit within this paradigm. One example of a company that blends business with a human touch is Amway. Amway’s LinkedIn page doesn’t let you forget it has earned the designation of a Forbes top-30 private company, while still keeping true to its business pedigree in human capital.

Know Your Brand Identity

LinkedIn does not exist in a bubble. In fact, it’s part of the larger, greater world of social media. Despite showing a unique face and publishing varied content across different social media platforms, experts say your true brand identity must remain consistent. Denny’s is a perfect example of a company showing its quirky human side across social media.

Connect Judiciously With Your Audience

Because of LinkedIn’s business philosophy, the way you connect with your audience — customers, clients and prospects alike — is important to your image. Posting unauthentic and impersonal content will make your company look like it’s simply posting for the sake of posting to gain a marketing edge. The connections you make to the world must be personal, which can be tricky when promoting a business. Post content true to your brand identity and stay away from pre-written text (which can make your LinkedIn page look unnatural or dishonest.)

Don’t Do Anything Canned

Everything you post on your LinkedIn page should be polished but not boilerplate. Most importantly, it needs to be original. The world of social media is becoming a battleground for copyright infringement violations and litigation. Because many companies allow employees to post on social media, make sure they adhere to the policies you set forth.

Always Maintain Relevancy

As a business site, LinkedIn has a reputation for being, at least partially, educational in nature. The content you post should shy away from fluff and instead opt toward instructive. This could help make your company become a thought leader in the space in which you occupy.

Know the Differences Between Advertising and Marketing

Let’s face it: Whether it’s your company, a competitor or even one you hold near and dear, there’s no greater turn off than seeing advertorial LinkedIn posts. In essence, you don’t want to be sold something every time you visit a company’s page. You want your marketing message to be clear and resonate with different audiences, but it cannot and should not sound like an ad. This will erode your company’s image of honesty and authenticity — and your customers, clients, and prospects may start to ignore you altogether. Don’t be that company.

Think Like a Web Designer

Whether your content creation team is tech savvy or not, all the rules of Web design still apply when presenting yourself and posting on LinkedIn. Your posts need to be created with responsive web technology in mind. Understand that images, text and videos may appear wonky or just plain differently, depending on the devices your audience uses. Thus, it’s imperative you publish content geared toward users of desktop and laptop computers, as well as smartphones and tablets, so your message doesn’t get lost in translation.


Affiliate Marketing – Affiliate Marketing with Missy Ward

Aug 27 2016

Jonathan Miller on Zumba, the Best Airports, and Custom Tortillas

Jonathan Miller, who is the CEO at Forge Media, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Jonathan Miller

I wanted to learn more about the real Jonathan, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Jonathan Miller on Zumba, the Best Airports, and Custom Tortillas.Click To Tweet

We discussed…

  • His Google rankings
  • Reviewing a business on Facebook
  • Attending a Zumba convention
  • His favorite airports in the world
  • Jason Calacanis
  • His face on a tortilla at SXSW

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Jonathan Miller on Zumba, the Best Airports, and Custom Tortillas by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Aug 27 2016

Affiliate Marketing and Video | Part 2: Crafting Your Content

The marketing industry buzz about video content is well-earned and growing. Part 1 of our affiliate marketing and video series outlined why video is vital publishers and merchants alike; this week, we’ll walk through some of the different types of video content that you can produce to optimize your affiliate marketing activities.

What can publishers do?

Thought leadership

Video content that is not expressly related to products or brand partners can still help your bottom line. For example, videos about affiliate marketing, ecommerce, or other subjects related to your site’s industry niche can help establish your site as a quality information source, bringing consumers back for more. If customers trust your industry knowledge, they’ll be more inclined to trust your brand partnerships.

This video from successful internet marketer and blogger John Chow is a great example of simple and effective thought leadership content. Produced with a camera in his car, the video contributes to Chow’s reputation as an industry expert and brings a personal touch to his brand – two vital components of customer trust.

Product recommendations

96% of consumers find videos helpful when making purchase decisions. If you’re a publisher, especially a blogger who does product recommendations, self-produced video content can be a great way to build customer trust and increase familiarity with you and your site. Alternatively, publishing merchant-produced video content, such as product demonstrations, can also boost conversion rates.

Product recommendation videos are most effective when published regularly – consistent content gives your audience a reason to trust your recommendations, and ultimately follow your links.

What can merchants do?

Product demonstrations

In addition to standard advertising content, product demonstration videos can help push customers through the sales funnel. Providing this kind of content to your affiliates (and making it available on your own sites and landing pages) can build consumer familiarity with your brand and confidence in your products, helping you boost sales.

iFetch’s product demonstration video for their automatic ball launcher shows how simple it can be to produce a high-impact product video. With no script, one audio track and natural footage of their product in use, iFetch conveyed the purpose and effectiveness of their product – with nearly 700,000 views to boot!

Video creatives

Produce video content for your affiliates! Particularly if you have affiliates who are getting high amounts of traffic to their sites but failing to convert, video creatives can be the finishing touch that pushes customers to click through and actually make a purchase. According to Vouchercloud, 92% of online shoppers say visuals are the most influential factor of their purchasing decisions.

This GoPro ad showcases how minimal production value can still result in far reach, garnering more than 226,000 views. Your ad can be demonstration-based or have an informative script; either way, the video format will help your customers stay engaged.

Whether you’re an affiliate or a merchant, online video content should be on your radar to ensure that your marketing efforts are meeting their full potential.

 

 

The post Affiliate Marketing and Video | Part 2: Crafting Your Content appeared first on Share Results.


Blog – Share Results

Aug 26 2016

Save the Date for Affiliate Summit East 2017 in NYC

We’ve gone through the feedback from Affiliate Summit East 2016, and the most popular city, by an overwhelming percentage, was New York City. Affiliate Summit East 2017 will be July 30 – August 1, 2017.

New York City

We’re going to be back at the New York Marriott Marquis for Affiliate Summit East 2017.

After going through the feedback from this past August, the New York Marriott Marquis got high marks (outside of the sometimes delayed elevators).

Hotel rooms at the special Affiliate Summit group rate will be available soon to book at the New York Marriott Marquis.

See the history of Affiliate Summit for the history of the premier affiliate marketing conference.

The post, Save the Date for Affiliate Summit East 2017 in NYC by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Aug 25 2016

Tangerine Money-Back Credit Card Wins Multiple Product Awards

It’s been a great year for the Tangerine Money-Back Credit Card and, most importantly, for the Canadians who use this lucrative card for their personal finances. Gaining well-deserved recognition for the value it brings to customers, the Tangerine Money-Back Credit Card won three product excellence awards this year:

The Money-Back credit card wins consumers over by simply being a smart way to spend money. Customers receive 2% money-back rewards in selected purchase categories, and 1% back on all other purchases. By selecting categories that they use most frequently for their 2% rewards, Tangerine customers can make the most of these monthly rewards (and skip the annual fee, to boot!).

For a limited time, Tangerine is offering new Money-Back Card users 4% on their selected purchase categories for the first three months.

Want to find out more about the Tangerine affiliate program or the Money-Back Credit Card? Get in touch with us at tangerine@shareresults.com.

The post Tangerine Money-Back Credit Card Wins Multiple Product Awards appeared first on Share Results.


Blog – Share Results

Aug 23 2016

Video Highlights from Affiliate Summit East 2016

Affiliate Summit East 2016, the premier affiliate marketing conference and tradeshow, took place July 31-August 2 at the New York Marriott Marquis in New York City.

Affiliate Summit East in NYCThis three-day conference included networking with affiliates, affiliate managers, advertisers, OPMs/agencies, solution providers, and networks. Plus dozens of educational sessions covering the latest trends and information from marketing experts.

And most importantly there were thousands of marketers to meet and do business with at the conference.

Want to see the breakout sessions from Affiliate Summit East 2016? You can get video access for just $ 249 to see all of the sessions from the conference on video.

See highlights from the conference, as well as some of what you missed if you didn’t make it to Affiliate Summit East 2016.

The post, Video Highlights from Affiliate Summit East 2016 by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Aug 20 2016

Ashley Coombe on In-N-Out Burger, Writing Short Books, and DrunkMall

Ashley Coombe, who is the Marketing Director at Shareist, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Ashley Coombe

I wanted to learn more about the real Ashley, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Ashley Coombe on In-N-Out Burger, Writing Short Books, and DrunkMall.Click To Tweet

We discussed…

  • Why Ashley has In-N-Out Burger in Las Vegas as her Twitter header
  • A service she used to run called Castle Rock Now
  • Teaching yoga
  • Getting edibles in a sketchy neighborhood
  • Maybe writing a second book
  • drunkMall

Links from this episode

Subscribe to This is Affiliate Marketing with Shawn Collins on iTunes.

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

The post, Ashley Coombe on In-N-Out Burger, Writing Short Books, and DrunkMall by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Aug 19 2016

Last Call for Article Ideas for the October 2016 Issue of FeedFront Magazine

Time is running out to propose an article idea for issue 36 of FeedFront Magazine, which is coming out in October 2016.

Got an idea for an article?

Got an idea for an article?

The deadline for article proposals is August 23, 2016.

The content in FeedFront is first person and articles are a maximum of 500 words – quick reads from the people who are doing things related to digital marketing or the life of an entrepreneur.

All you need to do by the August 23, 2016 deadline is to submit a one sentence summary.

If you haven’t read FeedFront magazine, take a look at issue 35 to get a feel for past content that was published.

The post, Last Call for Article Ideas for the October 2016 Issue of FeedFront Magazine by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog

Aug 17 2016

Is Wanderlust in Your DNA?

Although I’ve yet to be tested, all signs indicate that I’ve inherited the wanderlust gene. I’m not quite sure who I acquired it from, as my parents are perfectly happy staying within a 15-minute driving distance from their home. Monotony gives them comfort.

But for me, something different is what excites me. I crave new places to explore, and other than having a return flight booked; I prefer to travel without plans. It nearly always leads to more enjoyment.

Take my last trip, for example. I just got back from Toronto, where my business partner, Shawn Collins, and I hosted a Performance Marketing Summit. The last time I visited Toronto was back in 1987 with a bunch of friends from SUNY Buffalo. We piled into my buddy’s car, filled the trunk with an assortment of cheap beer, and took the quick drive across the border. This time, I decided to stay an extra day to explore the city as a grown up. I figured that whatever time I woke up was when said exploration would commence.

Well, that extra day in Toronto was spent visiting two Ontario wineries, having an incredible vineyard lunch, and witnessing Mother Nature at her best, when she produced an amazing rainbow over Niagara Falls for our entire group to behold.

Niagra Falls Photo Credit: Ilya BLT

As I sat on the plane looking through the photos of the places I visited in Toronto; I couldn’t stop thinking about my upcoming trip to Spain. Sometimes it seems as though my thirst for travel may never be quenched, no matter how many destinations I visit. It turns out; there is a scientific explanation.

In 1993, a study by Jay B. Lichter et al. attributed the DRD4 gene to controlling dopamine levels in the brain and linked them to motivation and behavior. In 2010, the first genome sequence from an extinct human became available, indicating that humans and Neanderthals interbred about 37,000 years ago, and a new gene in the human genome was formed, DRD4-7R. It was also around that time that humanity started to create and sustain large civilizations. A 2011 study (Schilling, Walsh, and Yun) indicated that 20% of humans carry the DRD4-7R (aka wanderlust gene), which is linked to risk-taking, sensation-seeking and novelty-seeking, and correlated with openness to new experiences, intolerance to monotony, and exploratory behavior. It was also tied to Attention Deficit Hyperactivity Disorder; a disorder that I’ve been diagnosed with.

I guess I can blame DRD4-7R for my business success (and failures), my impulsivity, and my hunger to learn and see new things. I can also blame it for my inability to stay on a healthy track when I travel. Wanderlust nearly always trumps my best intentions, which remain in my suitcase, along with my sneakers and work-out clothes.

But, at least now I have a real excuse to give my husband when I ask for another hall pass to travel. Babe, it’s in my DNA since before I even existed.

Is wanderlust in your DNA?


Affiliate Marketing – Affiliate Marketing with Missy Ward

Aug 12 2016

Don’t Forget to Submit Your Affiliate Summit West 2017 Speaking Proposal

Speaking proposals for Affiliate Summit West 2017, taking place January 15-17, 2017 in Las Vegas, are currently being accepted.

Don't forget that speaker proposal

The submission deadline is September 2, 2016.

One complimentary VIP pass is provided to speakers. Travel and hotel are not included. There is a limit of one person per company on the speaker roster. No exceptions.

How are speaker submissions selected?

The speaker submissions are chosen based on the following:

  • Public voting scores and comments.
  • Voting scores and comments by the Affiliate Summit Advisory Board (including Affiliate Summit founders Missy Ward and Shawn Collins).
  • Past session feedback if you previously spoke at an Affiliate Summit.
  • Meeting speaker deadlines if you previously spoke at an Affiliate Summit.

What topics are preferred?

Submit a proposal based on your expertise, not what you think we want to see.

Proposals should be of an advanced nature. We are not interested in introductory material. Also, it must be original material – don’t propose a session you’ve already given at Affiliate Summit or somewhere else.

Submit your speaking proposal for Affiliate Summit West 2017.

The post, Don’t Forget to Submit Your Affiliate Summit West 2017 Speaking Proposal by Shawn Collins, was originally published on the Affiliate Marketing Blog.


Affiliate Marketing Blog